1. What Are Cookies?

Cookies are small text files that are stored on your device when you visit our website. They help us improve your experience, remember your preferences, analyze traffic, and deliver relevant content or marketing.

Cookies may be set by us (“first-party cookies”) or by third parties (“third-party cookies”) such as analytics or advertising providers.

2. Types of Cookies We Use

a) Essential (Functional) Cookies

These cookies are necessary for the proper functioning of our website. They help you move around the site, fill in forms, or access secure areas.

You cannot disable these cookies, and they do not require consent.

Examples:

• System.io session cookies (to remember logged-in status or form entries)
• PayPal session cookies (to process payments securely)
  

b) Analytics (Statistics) Cookies

These cookies help us understand how visitors use our site (e.g. pages visited, time spent, clicks). We use Google Analytics for this purpose.

These cookies are placed only with your consent.

Examples:

• _ga, _gid (Google Analytics cookies)
  

c) Marketing Cookies

These cookies are used to track visitors across websites to show relevant advertising (e.g. via Facebook Pixel or Google Ads).

These cookies are not currently in use, but may be added in the future. They will only be placed with your explicit consent.

3. How We Collect Cookie Consent

When you visit our website for the first time, you will see a cookie banner. You can:

• Accept all cookies
• Reject all non-essential cookies
• Choose specific categories

Your choices are stored for 12 months (or less, depending on legal updates). You can withdraw or change your consent at any time by clicking "Manage Cookie Preferences" at the bottom of our website.

4. How to Disable Cookies Manually

You can change your browser settings to block or delete cookies. However, some features of our site may not function properly if cookies are disabled.

Learn how to manage cookies in your browser:

• Chrome
• Safari
• Firefox
• Edge
  

5. Updates to This Policy

We may update this policy from time to time to reflect legal changes or cookie usage updates. The latest version will always be available on this page.

6. Contact

If you have questions about this Cookie Policy or how we handle cookies, please contact us at:

Milica Bercek / Led by Brand
Email: general@ledbybrand.com
Business address: For legal inquiries, please contact us at general@ledbybrand.com
Additional Information for U.S. Residents (California and Other States)

If you are a resident of the United States, particularly California, you may have specific rights under applicable privacy laws, such as the California Consumer Privacy Act (CCPA) and the California Privacy Rights Act (CPRA), including:

Right to Know: You may request information about the categories and specific pieces of personal information we collect and how we use and disclose it.

Right to Delete: You may request the deletion of your personal information, subject to certain exceptions.

Right to Opt-Out: You have the right to opt out of the sale or sharing of your personal information. We do not sell or share your personal information for commercial purposes.

Right to Non-Discrimination: You will not be discriminated against for exercising any of your privacy rights.