1. Who We Are

This website is operated by:

Led by Brand | Milica Bercek

Email: general@ledbybrand.com

Business address: Available upon request

If you have any questions about this policy, you can contact us at the email above.

2. What Personal Data We Collect

We may collect and process the following types of personal data:

Name & email address (when you subscribe to our newsletter or download a free resource)

Payment information (processed securely via PayPal or Stripe)

IP address, browser type, and device data (collected via Google Analytics)

Marketing & tracking data (only if you accept cookies)

3. How We Use Your Data

We use your data to:

Provide services (e.g., email updates, account setup, course access)

Process payments securely (handled by PayPal & Stripe)

Analyze website performance (via Google Analytics)

Send marketing emails (only with your explicit consent)

We never sell or share your data with third parties for advertising purposes.

4. Legal Basis for Processing Data (GDPR Compliance)

We process personal data based on:

Your consent (when subscribing to emails or accepting cookies)

Contractual necessity (for paid services or digital products)

Legal obligations (tax records, fraud prevention)

Legitimate interest (website security & analytics)

5. Third-Party Services We Use

We may share your data with trusted third parties, including:

System.io (website hosting & email marketing)

Google Analytics (site performance tracking)

PayPal & Stripe (secure payment processing)

These services may process data outside the EU. We ensure they comply with GDPR safeguards.

6. Your GDPR Rights

Under GDPR, you have the right to:

Access & download your data

Correct or delete your data

Withdraw consent at any time

Object to data processing

Request data transfer

To exercise these rights, email us at general@ledbybrand.com.

7. Cookies & Tracking

We use cookies to improve your experience. You can manage your cookie preferences anytime:

Manage Cookie Preferences

For full details, visit our Cookie Policy.

8. Data Retention & Security

We keep your personal data only as long as necessary for business, legal, or tax purposes. We implement SSL encryption, firewalls, and secure servers to protect your data.

9. Changes to This Privacy Policy

We may update this policy to reflect legal changes or business updates. The latest version will always be available on this page.