Hi, I'm Milica Bercek.
Brand Positioning Expert for
Mid-Sized Businesses.
Positioning defines how your product is different and better than alternatives, for the customers who matter most.
It’s the foundation of effective marketing, sales, messaging, and brand building.
Nail this, and everything else gets easier.
How Can I Help?
Brand Strategy Plan for Designers
A practical resource to help designers
lead brand projects.
There are plenty of methods out there...a lot of them are smoke and mirrors.
This one’s different: it’s actionable, commercially grounded, and built for real-world brand leadership.
Whether you’re expanding from design into strategy, inheriting brand chaos, or starting from scratch, this plan gives you structure.
You'll know what to do and why it matters.
FREE
How to Grow a Brand
A practical 20-page guide for growing brands.
This isn’t recycled advice. I’ll show you exactly where to focus when you're still small but thinking big.
The Brand Positioning Blueprint
My signature work.
A self-paced course built on 20 years of experience.
Without clear positioning, everything costs more: slower sales, misaligned teams, wasted marketing.
This course gives you the strategic foundation to fix that.
Straightforward. Super applicable.
Built to drive real change.
FREE Insights
Strategic gold. Delivered to your inbox.
Just real-world examples,
industry opinions,
and hands-on how-tos you can actually use.
Follow Me For More
The 6 types of small brands - and how to grow each
The exact growth levers to focus on
What to prioritize
Tactical next steps
Used by 400+ leaders and marketers 🔥
We hate spam, too. You don't have to worry.