With design execution alone, you're leaving money on the table.
+brand strategy.
And suddenly, you’re the strategic partner.
A practical brand positioning process for designers who want to
charge 10x more, win bigger projects and step into true brand leadership.
Two-hour walkthrough with live onboarding
Instant and lifetime access
Monthly live calls for continued support
Private members community
All Included
One-time Payment
€68
⏳ price increase end of February⏳
learn the skills
"I can design, but I wanna provide more value to the client."
You've hit a ceiling. Your design talent gets you noticed. You're thinking of going deeper into branding strategy - helping founders and businesses build brands that actually feel alive and meaningful.
Strategic skills will keep you
a seat at the table.
"I'm getting clients, but losing 10K projects."
You’re getting clients, but you’re also watching bigger projects slip away. Every time strategy comes up, you freeze, and someone else wins the work.
Close the projects you’re
currently losing.
"Designers are getting replaced. I wanna move up."
AI is automating execution. What isn’t is the ability to evaluate a business, understand the market, and guide a brand strategically. Up your game.
Go from execution to
brand leadership.
Design gets attention.
Strategy earns authority.
There’s no question - great design matters. And a lot! It’s often the first reason someone chooses one product over another.
But design alone can’t carry the long-term growth of a brand.
Take your creative excellence further ... add strategy and provide even more value.
See what your brand's customers actually care about
Spot their pain points and how to solve them
Identify strategic opportunities
Translate messy business problems into sharp positioning
Make calls backed by insight, not opinion
Explain your work in a way leaders take seriously
Step into conversations with founders and leadership on equal footing
You want to learn strategy from someone who’s actually done the work. For nearly 20 years.
I’ve worked agency-side, led brands in-house, MBA trained, Mark Ritson sharpened.
I've built brand strategies for brands from Asia to America.
I know what survives real organizations and what collapses the moment you present it.
This plan gives you the distilled version, without the years it normally takes to figure out.
Proven process. Better skills.
Imagine no longer dealing with any of this:
"I struggle to talk about my work in a clear, commercial way. The boardroom doesn't take me seriously enough. "
"I can design anything, but I fumbled through strategy pitches because deep down, I didn’t know what brand strategy actually does for the business."
"I walk into client calls, I freeze when I'm asked business questions."
"People see me as an executor, not a strategic partner-and I’m ready for more."
"Without brand strategy, I just can't seem to justify my prices."
"I want to move up, but every senior role requires strategy."
What's inside?
1. What to do?
You’ll learn a practical,
real-world sequence for building brand positioning. Not the buzzword-heavy versions floating online.
2. When to do it?
The exact order that keeps projects on track, avoids rework, and builds credibility with the people you work with. Whether you’re
in-house or partnering externally.
3. Who to involve?
How to collaborate effectively without diluting your authority or turning the process into a free-for-all. You're there to lead, yet make people part of the process.
4. What to deliver?
Clear, aligned expectations so your work doesn’t get misunderstood, derailed, or undervalued. When everyone knows exactly what each phase delivers, your strategy lands the way it should.
Confidence isn’t
a personality trait.
It’s a byproduct of competence.
Immediately applicable. Workbook + live onboarding.
In 2 hours, you’ll gain practical knowledge you can apply directly to your work. Guaranteed.
FAQs
Got questions? We've got answers.
It’s a practical, repeatable process...not theory.
You’ll know exactly what to do, when to do it, who to involve, and what to deliver.
Most designers start using it in their next project or a client call. I've even heard it being used during interviews to secure a better role and compensation.
You can understand the full process in two hours. That's usually the time I take to present the whole thing.
You’ll deepen your confidence through the live onboarding, it's what people appreciate a lot. Additionally, there are monthly lives, where we discuss real world cases you are dealing with.
Yes.
As a matter of fact, i did, too. I've worked with designers and creatives for years. And I also worked in-house. Full circle. That's why I'm so confident about this methodology. Because it works!
Agency experience gives you strong creative instincts, but not always the strategic structure clients expect when you’re on your own.
This plan gives you the process, language, and confidence to lead strategy independently, whether you’re freelancing, consulting, or stepping into a more strategic role.
You’ll know how to run discovery, frame problems, guide clients, and deliver positioning with the authority you had in a bigger team.
You've seen it yourself. You're a talented designer doing brand identity, website design, and everything in between. You're getting clients, but there’s one thing that keeps coming up again and again. Brand Strategy.
This plan gives you the structure clients look for in 10K+ strategy and branding projects.
This is built to bridge the gap between creative work and strategic decision-making.
It gives you the strategic layer without needing an MBA or marketing background.
Absolutely 100%.
In-house designers use it to lead cross-functional projects, speak to leadership with confidence, and move from execution to direction.
Great! This will sharpen your process.
Most designers have fragments of strategy; this gives you the full sequence that holds up in real organizations.
Who am I?
Hey there, I'm Milica Bercek.
For nearly 20 years, I’ve helped businesses stop blending in and turn undifferentiated products into brands that grow.
I’ve led work that doubled revenue, cut marketing waste by over 30%, and aligned leadership teams around one clear direction. I also helped position a company that later sold for $588M. Another one raised over $700M.
Brand strategy creates value.
And here’s something I’ve seen repeatedly:
designers rarely lose projects because of design.
It's because someone else walked in with a strategic narrative that signals higher commercial impact.
People trust the person who can speak to revenue, not just visuals.
Once you can explain the “why,” not just the “what,” your creative work lands with a different level of authority.
That’s the shift this plan helps unlock.
My path has been global - born in Serbia, studied in China, launched my first business in Mexico,
then spent 12 years in Hong Kong working with ambitious international brands.
Along the way, I earned an MBA, learned four more languages,
and figured out how to lead in boardrooms and across cultures.
People describe me as bringing contagious energy, calm confidence,
and a knack for making complex ideas simple.
And one thing has held true everywhere, from Asia to the U.S.:
brands that invest in strategy outperform those that don’t.
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