TURN ANY BUSINESS

INTO A BRAND IN LESS THAN

90 DAYS.

Nail your brand positioning, and scaling becomes a whole lot easier.

"Extremely professional and resourceful. She is an absolute joy to work with, and whenever we have an idea that we would like to implement, Milica ensures it brings out the precise experience the brand embodies, which is a testimony to her brilliance."

David Ostir, CEO of CAMAC Group

"Milica's Brand Lead Plan is the kind of thing you wish someone handed you the moment you land a brand manager role. It helps you focus on what actually matters in those crucial first 90 days. Step-by-step direction on what to do, who to loop in, and how to start making smart changes without freaking everyone out. It's made for people who actually do the work."

Rebeka Vegelj, Product Marketing Manager

"Milica is an absolute delight to work with. Smart, sassy, and full of positive energy, working with her, it is an inspirational, and a collaborative journey.

Further armed with sound moral leadership skills, a worldly outlook, and Mandarin fluency that never fails to surprise, Milica is someone I respect tremendously."

Lisa Gamreklidze, Head of Growth

"I sincerely believe she is an outstanding person who brings a blend of professionalism, creativity, and an unparalleled dedication to not just meeting, but exceeding expectations in every project she undertakes.

Her open-minded approach toward new ideas and strategies is key to encouraging innovation and pushing projects to success.

All these strengths, combined with Milica’s extensive experience in the brand management field, have been instrumental in brand development and success."

Marcella Morcio, Senior Product Marketing Manager

"She has a great ability to dig deep into the essence of a brand and turn it into something clear, meaningful, and actionable. Her strategic thinking, collaborative spirit, and calm, thoughtful presence made every project smoother and better.

Would happily work with her again anytime."

Jaka Neon, Creative Director

"Milica is that rare brand strategist who combines intellectual rigor with practical business acumen. Her global perspective gives her unique insight into what makes brands truly resonate across cultural boundaries. When you require clarity on positioning and strategic direction, Milica's expertise cuts through the noise with remarkable precision.

If you're looking for someone who can transform your brand's promise into tangible business results, Milica would be my first and only recommendation."

Belinda Broido, Senior Partner

Where to Start?

You need a plan.

It takes about 90 days to build brand positioning, that's if you know what you’re doing.

If you don’t?

You end up downloading random frameworks (they usually conflict each other), prompting ChatGPT, second-guessing...and running in circles.

But with a clear, structured plan, one that shows you what to do, when to do it, and what outcomes to expect, things change. Your work becomes efficient. You're seen as an expert. You feel empowered.

Read on. I’ve got your back.
(And trust me, I wish I had this back in the days.)

Who's Needs

Brand Lead Plan

and Why?

BUSINESS LEADERS.

Know exactly what needs to be done, so you can lead and delegate with confidence

Your business needs a brand foundation so you can focus on scaling it

You lack internal direction, external consistency, and strategic clarity

BRAND PEOPLE.

Build a brand strategy that actually works. Step by step

Bridge the gap between expectations, your responsibility, and execution

Say goodbye to imposter syndrome. Learn the best practice, and lead with confidence

START WITH A PLAN

Yes, I want to lead with confidence!

Who Am I?

Hi, I'm Milica Bercek.

With 20 years of experience, I’ve built and led businesses, navigated the world of branding agencies, and spearheaded in-house brand initiatives. I’ve even taken the stage as a public speaker and coached others to find their voice.

My journey? Truly global. Born in Serbia, I earned my degree in China, launched my first business in Mexico, and spent 12 years in Hong Kong working with some of the world’s most ambitious brands. Along the way, I earned an MBA to sharpen my expertise. Being fluent in multiple languages has opened doors I never imagined—Hola! 你好! Zivjo! Ћао! ...and, of course, Hi! Now, I’ve put down roots in Slovenia with my two favorite people.

These experiences didn’t just broaden my horizons—they fundamentally shaped how I approach life, work, and everything in between.

People often tell me I bring contagious energy, a relaxed professionalism, and a knack for making complex ideas simple.

If there’s one thing I know after two decades in this space, it’s this: businesses that invest in brand always outperform those that don’t.

If yours isn’t there yet, let’s change that.

Get in touch:

brandstrategy@ledbybrand.com

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