BRAND O'CLOCK - LIVE

Live events belong in your marketing mix.

Most brands just use them wrong.

“It’s the most underused tactic I see in my

20 years of working in marketing.”

Liliana Silva, Marketing Director, Grupo Doble Ele

21st May 2026

(8am Colombia/1pm London/3pm CET/9pm Hong Kong)

Join a conversation with a marketing director working across Latin America, Europe, and Asia on what actually makes live events work. You’ll walk away with:

  • What to prioritise when planning live events as a channel

  • Where most teams waste budget (and don’t realise it)

  • The mistakes that make events look good, but deliver nothing

Can’t join live? Register.

-You’ll get the full recording.

-Plus, 14 concrete ways to make your live events actually drive results. ⬇️

I'm Milica Bercek.

For 20 years, I’ve helped businesses stop blending in

and turn undifferentiated products into brands that grow.

I’ve led work that doubled revenue, cut marketing waste by over 30%,

and aligned leadership teams around one clear direction.

I also helped position a company that later sold for $588M.

Another one raised over $700M.

Brand strategy creates value.

My path has been global: from Serbia to China,

Mexico to Hong Kong, and now Europe, all along working

with ambitious, international brands, and teams.

Along the way, I earned an MBA, learned four more languages,

and spent years in rooms where decisions get made, not just presented.

And one thing holds everywhere:

Brands that invest in strategy outperform those that don’t.

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