The Brand Positioning Blueprint

A Self-Paced Brand Positioning Course

for Growth-Stage Businesses

Without clear brand positioning, you confuse customers, slow sales, and dilute your impact.

This online brand strategy course gives your business a clear, strategic brand DNA . One that aligns everything. From onboarding and sales to marketing, product, and fundraising.

+ Proven Frameworks & Tools

  • Actionable worksheets

Tested templates to define your brand DNA and sharpen your positioning.

  • Survey questions

Field-tested questions that reveal what matters most.

  • Bonus Resources

& Brand Examples

Learn from the best. Real-world brand strategies and examples that raise your bar.


Build a brand that drives business

without confusing (or losing) your audience.

You don’t need a bigger logo.

You need a clear brand positioning.

Only learn what you’re missing. Skip what you don’t.

Pick the module you need.

starting from 98 USD

Clicking this button won’t charge you. We will keep you updated on when the program will be ready to launch.
One-time special price offer reserved for

the first 50 people only. Sign up!

What You’ll Walk Away With

—Ready to Execute—

Claim Your Category—Or Create One

Define where your brand fits (or break the mold) so customers instantly understand your value.

Compete Where It Counts

Understand who you're truly competing against (hint: it's not always who you think) and how to outmaneuver them.

Attract the Right Customers

Pinpoint who needs your brand most and craft messaging that makes them choose you.

Nail Your Differentiation

Carve out a positioning so clear and compelling that customers choose you over anyone else.


Make Your Brand Impossible to Ignore

Build brand signals that stick.


Make Customers See the Value—and Buy

Align your product and brand positioning so customers see the value—and say yes.

The Course Outline

1. Why Brands Matter & How They Create Value

  • Understand how strong brands drive revenue, reduce costs, and accelerate growth

  • The psychology of decision-making in purchasing

  • The impact of brand consistency and memory structures

  • The four P’s of brand impact

2. From Product to Brand: The Transformation

• When R&D spend decreases and marketing spend takes over

• The transition from founder-led sales to brand-driven demand generation


3. Building an Effective Brand Team
  • Who needs to be at the table
  • Common pitfalls
  • The importance of internal brand buy-in—how to get leadership on board
4. Brand Audit: Mapping Your Brand Touchpoints

  • How to identify and assess every customer-facing brand interaction

  • Internal vs. external touchpoints

  • How to evaluate consistency across platforms

5. Target Audience: Do You Know Who You Are Serving?

  • Segmentation of your existing customer base

  • Understand different customer groups, their motivations and needs

  • Who is your (best-fit) customer?

  • How to maximize engagement and retention

  • Uncover price elasticity—how much customers are willing to pay for your product

6. Consumer Research: The Key to Your Brand Strength
  • How to identify your brand’s perceived strengths and weaknesses
  • The right way to do qualitative research
  • How to analyze qualitative feedback effectively
  • Balance between qualitative and quantitative research
7. Identify Your Category: Who Are Your Competitors, For Real
  • Your real competition might not be who you think it is
  • Why not to underestimate competitive alternatives
  • Identifying the essential factors needed to compete in your category
  • Understand what your brand shares with competitors and what sets it apart
8. Position Your Brand vs. Position Your Product
  • What's the difference and why it matters?
  • The impact on the business performance
  • Which one is more important?
9. Brand Positioning
  • Craft the "big idea" that defines your brand
  • Establish distinct codes
  • Help your brand connect emotionally with your audience
10. Product Positioning
  • Understand what problem you are trying to solve
  • A formula to guide your team’s execution
11. Full circle: Bringing it to life
  • Aligning sales, product, and marketing to ensure consistency
  • When to audit your existing brand assets and make adjustments
  • A final checklist/roadmap for execution

Running

a Growth-Stage Business?

You’ve weathered the storms. Now it's time to secure your brand.

You have a product-market fit.

You’ve got the essentials: funding, a product, distribution, and recurring revenue.

You’re big enough to know that building a brand is how you win the next stage.

You know how to run operations. But shaping a brand that drives growth, aligns your team, and makes marketing work? That’s not in your playbook. Yet.

Inconsistent messaging is costing you sales.

Your sales team says one thing. Your website says another. Why? Because without strong positioning, marketing is just noise.

Your brand is too tied to a single product.

You're growing, but your brand isn’t keeping up. No clear positioning in place. So, it doesn’t stretch into new categories, markets, or customer mindsets.

You're getting investors pressure.

You need a brand strategy that speaks to your future, not just your current product.

Your team’s running without a blueprint.

Your marketing lead is sharp and eager—but strategy isn’t part of their training. They need a framework.

You’ve outgrown DIY, but agencies are overkill.

Most branding firms want six figures and six months. You need strategic clarity now, without the overhead.

A Marketing or

Brand Strategist?

Without formal training? Learn how to build brand that actually grows.

You need overarching direction.

Without it, every project feels like a reset. You’re ready for a strategy that aligns your work, and your team around something bigger.

You’re stuck in the weeds.

You’re confident in execution, although you feel stuck reacting and firefighting leaving no opportunity for big-picture thinking.

Brand is your responsibility.

If you’re a in charge of a brand inside a fast-growing business, you know the challenge:


- There’s no brand director.

- No formal training.

- Leadership expects you to define a strategy that drives long-term growth.


You may not be a brand expert yet, but I can help you become one.

You’re ready for more, but don’t have a clear path to level up.

You know strategy is the unlock. Big-picture thinking is what earns a seat at the table.

You’re aiming for Head of Brand. Maybe even CBO. And you want to get there prepared.

FAQ


Do you also work project-based?

Yes, I do. Let’s hop on a call to ensure we’re aligned and set up for success. To give you a sense of where I can bring the most value, here’s a brief overview:

The Early Stage

You’re still planning and developing your product. At this stage, I help by creating a light version of a Brand DNA—a strategic foundation that acts as your lighthouse. It ensures clarity and consistency right from the start, so you can build your brand with intention. Once you’ve started growing your customer base, I strongly recommend doing a check-in to assess where you stand and adjust based on real-world insights.

The Scaling Stage

You're in a growth-stage. You have a product (or products), distribution, revenue, and a growing customer base. At this stage, I help tighten things up by tailoring my approach to your specific needs. This could include conducting a brand audit, customer segmentation, surveys, consumer research, or brand valuation, to name a few. Some tasks we’ll handle together with your internal team, while others may require third-party expertise. It all depends on what we need to achieve.

Wherever your business stands, I work with you to create actionable work that drive results.

Would you consider speaking opportunities? (podcasts, coaching, live events...)

I love to share my expertise and experiences through podcasts, coaching sessions, live events, and other speaking engagements. The audience that resonates with me most includes SMEs, founders, and professionals from the design and branding industry.


Let’s jump on a call and discuss the details—I’d love to explore how I can bring value to your platform.

If I get your program, will I need to hire you as well?

No, you won’t. I’ve designed the program so you can hit the ground running. If you put in the work, you’ll have everything you need to execute without my assistance. That said, I’m always just an email away.

When will your program be available?

I’m working full steam to get it up and running. I’ll be launching an MVP (minimum viable product) at a one-time reduced price. By joining, you’ll gain access to a significant portion of the program for a fraction of the price. Plus, you’ll have the exclusivity to provide feedback that will help shape the final version to better fit your needs.


This opportunity is limited to just 50 people, so make sure to subscribe above to secure your spot. We'll keep you up to date.

Your program includes performance marketing?

No, it doesn’t. That’s not my area of expertise, and I prefer to leave it to professionals who specialize in performance marketing. My focus is on brand strategy—it’s everything that comes before tactics. By having a solid strategy in place, you're helping your business build a strong foundation that makes all your marketing efforts more effective.

I'm a product manager, not a marketing strategist not a brand strategist. How can I benefit from it?

In a fast-growing company, there’s no clear line between product, marketing and brand, many are expected to do it all. Running campaigns, optimizing channels, refining messaging, improving product and driving performance—all while ensuring there’s a clear brand narrative and direction.

It sounds like one person should be able to handle it all, but these things require different skill sets. Learning brand strategy helps you think a level higher, which in turn strengthens your role and it gives you an edge.

It enables you to define the brand, align teams, and make every marketing effort work harder. It’s not extra work—it’s smarter work.

Who Am I?

Hi, I'm Milica.

With 20 years of experience, I’ve built and led businesses, navigated the world of branding agencies, and spearheaded in-house brand initiatives. I’ve even taken the stage as a public speaker and coached others to find their voice.

My journey? Truly global. Born in Serbia, I earned my degree in China, launched my first business in Mexico, and spent 12 years in Hong Kong working with some of the world’s most ambitious brands. Along the way, I earned an MBA to sharpen my expertise. Being fluent in multiple languages has opened doors I never imagined—Hola! 你好! Zivjo! Ћао! ...and, of course, Hi! Now, I’ve put down roots in Slovenia with my two favorite people.

These experiences didn’t just broaden my horizons—they fundamentally shaped how I approach life, work, and everything in between.

People often tell me I bring contagious energy, a relaxed professionalism, and a knack for making complex ideas simple.

If there’s one thing I know after two decades in this space, it’s this: businesses that invest in brand always outperform those that don’t.

If yours isn’t there yet, let’s change that.

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